Our Mission
Our mission is to help people do more, feel better, live longer.
Our current strategic priorities
The business is focused around the delivery of our strategic priorities which aim to increase growth, reduce risk and improve our long-term financial performance. These priorities are: grow a balanced global business, deliver more products of value, simplify the operating model and be a responsible business.
Operating responsibly and ensuring our values are embedded in our culture and decision-making helps us better meet the expectations of society.
